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Sustainable IT: The Hidden Environmental Costs of Generative Artificial Intelligence

Sustainable IT: The hidden Environmental Costs of generative Artificial Intelligence In a recent podcast, Ivan Mariblanca Flinch, founder of Swiss start-up MIKUJY and Green IT / Sustainable IT expert specializing in measuring the digital footprint of companies, warns of the environmental drifts of generative AI. He describes a little-known reality: AI is far from immaterial, […]

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Understanding the difference between sustainability IT and IT for sustainability

Understanding the difference between sustainability IT and IT for sustainability

In the modern digital landscape, sustainability has become a pivotal theme. As organizations strive to meet environmental goals and reduce their carbon footprints, the terms “Sustainability IT” and “IT for Sustainability” frequently surface in discussions. Although they sound similar and are often used interchangeably, they embody distinct concepts within the realm of green technology. This

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Mikujy, the start-up that advocates digital sobriety

“L’illustré” went to meet young entrepreneurs who are innovating, aware of the issues linked to climate and digital transitions, and driven by the desire to rethink both the way we produce and the way we consume. Focus on “Canopé”, a start-up that helps SMEs and large corporations measure the environmental impact of their IT equipment.

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The cloud in the crosshairs of the energy crisis

Since the end of September, the Microcity-based start-up has been marketing a platform enabling companies to measure their IT footprint. Delphine Seitiée coordinates and leads the Alp ICT network. The platform helps Swiss SMEs understand the challenges and opportunities of digital transformation. In November, Alp ICT’s General Secretary and Ivan Mariblanca Flinch, founder of the

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MIKUJY, the start-up that measures IT carbon footprints with ease

Since the end of September, the Microcity-based start-up has been marketing a platform enabling companies to measure their IT footprint. In his first professional life, Ivan Mariblanca Flinch worked for “the dark side of the environment”. By which he means the aeronautics, tobacco and oil industries. In February 2020, the young man, now 28, had

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